The challenge here was to create a visual identity (from sketch) embodying the fundamental values of Bouloche while bringing a new connotation to the french word (which originally means pilling).
While my partner was busy with the product it self, I created our visual identity to give our communication a little more personality. Thanks to very natural colors in a very luminous and simple environment, Bouloche is in agreement with its values, as well on the content as on the form.
One of the first supports of our communication was the website. We needed a place where we could establish our existence and begin to talk about the things that move us and animate us. For the latter, I imagined a site where the photo and the color are the pillars on which our discourse is based.
To create our small community, we started to communicate on social networks, and even created some small ads to test the maturity of our project. We also started writing a newsletter to tell the story of our journey and the whole creation of the brand, until the crowdfunding.